How would you feel if your brand --was being attacked, day after day, 24 hours a day—and there was nothing you could do to stop it? This is what can happen to your brand online.
That would be enough to get your blood boiling. But how much worse would it be if the defamation you were suffering was totally false or misleading?
Unfortunately, this kind of injustice is all too common and it is happening to more and more corporations because of the power of the Internet.
It’s easy to compromise your brand
We have a client who built business as a portal for emergency consumer services. The company worked hard and built a good name for itself with consumers and within their industry. The company’s business model was to provide centralized marketing and administrative services to small local service businesses to make them more competitive. This model worked in the beginning but when our client started to grow they lost focus and enlisted several subcontractors who did not understand the importance of good customer service. As a result they began getting bad publicity on the Internet not which affected not only the guilty subcontractors, but also their entire market area.
As soon as the company focused on their problem they took immediate remedial steps. They fired the unethical subcontractors, instituted a best practices code for all remaining contractors and declared a commitment to customer service where they even followed up on each emergency call after service was provided. But the damage was done. The public and potential contractors found only negative information when they Googled the company’s name. It was the worst kind of brand damage.
Developing Good Content is Key
We took immediate action to save our client’s brand. We could not remove the many bad search results. But we could take strong steps to repair their reputation. We created high quality content—educational, promotional and testimonial and moved it up into the rankings so that the negative publicity was pushed down and the brand that he worked so hard to achieve remained intact. It took a while, but it worked.
An added bonus of brand protection
The search results that we moved up the rankings were all overwhelmingly positive. And because we controlled the content, we were able to craft an overall positive impression for our clients that restored and improved their brand.
Call for more information.
If you want to protect your corporate brand online, please call us. For more information or to arrange to receive a customized proposal, call (800) 307-9150 or fill out this short
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